Social media has numerous benefits. For one thing, it helps brands listen to public conversations, and that’s a great way to learn more about customer feedback. In fact, social data has been shown to increase a company’s brand loyalty by 20%. Using social data to understand the complaints of employees is especially valuable. The cons of social media are few. It’s a powerful marketing tool if used correctly, but there are pros and cons as well.
Some people are addicted to social media. The distractions they encounter while using social media can interfere with driving and other tasks. Others may use social media to avoid doing tasks, such as paying bills or reading books. The artificial lights from screens may interfere with sleep. Furthermore, many people are constantly glued to their computers or smartphones, which can be bad for your health. Some users may even be distracted while driving or browsing social media sites as a means of procrastination.
Despite these risks, social media is a fantastic platform for promoting a brand or raising awareness of a cause. For example, many successful musicians have emerged from social media. Celebrities like Colbie Caillat found their first big break on MySpace. Small businesses can use social media to connect with potential employers and staff, and it can provide a means of community involvement. It can also help small businesses break through the noise and build relationships with customers.
